Does Acrobat X allow custom shortcuts?

This alone would propel me to upgrading from 9 pro if Acrobat X allows it.

Any other "must-have" features from a user perspective? I'd rather hear form users than read the Adobe marketing.

I create tons of PDFx files for commercial press from Indesign as well as web-ready PDFs for user downloads and am interested in anything which improves that process.

Thanks